Start › Grow › Scale

Build it once, so it still works when you're twice the size.

Consulting, websites and practical tools for small business owners, including therapists and coaches. Built by a psychologist with an MBA who runs a group practice of six clinicians.

PhD, clinical psychology MBA, NYU Stern Ernst & Young UPS Six-clinician group practice Hawthorne, NJ
START GROW SCALE THE PRACTICE FOUNDRY
“
Laura helped me get unstuck and build the website I'd been putting off for two years. Within months, clients were finding me through Google.
— Jessica Lodato · Jessica Lodato Coaching
Recent builds

And one more you can judge right now: this site is my own work, designed and built from scratch.

Dr. Laura Richardson
Real experience

Big-business expertise, built for small businesses.

I'm Dr. Laura Richardson, a clinical psychologist with an MBA from NYU Stern. I've consulted at Ernst & Young, designed and built systems at UPS, and built my own thriving business from scratch. You get the strategy of a big firm, delivered personally to your business, by someone who has actually done it.

Psychologist with an MBA

A Ph.D. in clinical psychology and an MBA from NYU Stern. The human side and the business side, together.

Consulting at Ernst & Young

Real big-firm strategy experience, now focused on businesses your size.

Built systems at UPS

Designed and built the kind of systems that keep real operations running.

Built her own business

A thriving practice built from scratch, so I know firsthand what it actually takes.

The promise

Custom work, a fair price, no long-term commitment

If you've been burned by marketing “experts” who oversold and underdelivered, you're in the right place. Not a big agency. Not an expensive retainer. Not a template sold to everyone. Just the right person doing work that actually fits your business.

  • Custom strategy built around your business
  • A fair price, with no surprises
  • You work directly with me, never handed off
  • Plain talk and honest advice
  • Built to get you found and get you clients

Consulting

Ongoing one-to-one sessions, scheduled around your business. No retainers and no minimum commitment: you continue only as long as it's useful.

Websites & SEO

Scoped as a project: design, build, local SEO, and launch, with the full cost agreed in writing before any work starts. New group practices have a fixed starting point: the Founding Group Practice Website, $3,500.

No surprises

You'll know exactly what it costs and what's included before you commit. The free intro call is where we scope it, and it obligates you to nothing.

What I do

Two ways I help your business grow

Whether you need a clearer plan or a website that brings clients in, you get custom work from one experienced partner, not a package off a shelf.

Small Business Consulting

Strategy, accountability & growth

Custom consulting built around your business. We get clear on direction, fix what's getting in the way, and follow through together.

  • Clarity on your direction & goals
  • Accountability & follow-through
  • Working past self-limiting patterns
  • Setting boundaries that protect your time
Start with a Free Call
Web Development & SEO

Websites that get you found

A professional website and local SEO built to get you found and get clients in the door, wherever your clients are searching.

  • Custom website design & build
  • Local SEO so you rank in your area
  • Booking, payments & back-end setup
  • Copy, content & ongoing care
See How It Works
thepracticefoundry.com
Web Development & SEO

Your website should be doing more of the work.

Too many small businesses have a site that looks fine but never shows up in search and rarely turns visitors into clients. I build websites designed to be found, trusted, and booked, and I handle the technical pieces so you don't have to.

01

Design & build

A clean, warm, mobile-friendly site that reflects your work and guides visitors to take action.

02

Search & local SEO

Keyword research, on-page optimization, and Google Business setup so local clients can find you.

03

Systems & support

Scheduling, payments, forms, and analytics, set up cleanly and kept running.

Get a Free Website Review

How working together looks

A simple, steady path forward

Whether it's consulting or a website, the approach is the same: get clear, make a plan, and follow through with support.

1

Free intro call

We talk through where you are and what you want to build. No pressure, no jargon.

2

Clear plan

You get a focused plan, whether that's consulting goals or a website and SEO roadmap.

3

We do the work

I guide, build, and keep you accountable so things actually get finished.

4

Grow & adjust

We track what's working and refine, because growth happens on purpose.

Ready when you are

You don't have to figure it out alone.

Book a free introductory call to see how consulting, a new website, or both can help you move forward. No pressure, no commitment.